Pastel Blue 50g Ball
£3.95
A totally new direction
Real e-commerce.
Real products.
Real warmth.
This concept is styled more like a true online store — stronger product focus, clearer shopping paths and a richer retail feel using your selected logo and colour scheme.
✓
Secure CheckoutA familiar shopping journey
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Clear Colour ChoicesChoose shades more easily
♡
Pattern FriendlyDigital downloads & physical products
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Built to ScaleFrom a small launch to hundreds of items
Use the selected palette
Shop by colour mood
A softer pastel-led identity based on your chosen logo direction.
Soft Teal
Sage
Cream
Blush Pink
Lavender Grey
Bestsellers & new arrivals
Popular yarns
A more retail-led product grid with actual product cards, swatches, wishlist buttons and add-to-bag actions.
Pearly Pink 50g Ball
£3.95
Cream 50g Ball
£3.95
Lilac 50g Ball
£3.95
A stronger merchandising section
Designed around shopping — not just decoration.
The client wanted a proper e-commerce feeling. This layout brings more structure with product-led sections, clearer hierarchy and stronger store cues while still keeping the brand soft and feminine.
Why it works
Clear categories, real products, swatches, actions and supportive lifestyle imagery make it feel like a genuine online shop.
Digital pattern collection
Featured patterns
A dedicated product row for patterns gives the client a second revenue stream and makes the homepage feel complete.
Textured Crochet Pullover
Intermediate · PDF Pattern£4.95
Beginner Baby Blanket Pattern
Easy · PDF Pattern£3.95
Cosy Weekend Scarf Pattern
Easy · PDF Pattern£4.50
Practical structure
Easy to launch. Easy to grow.
This concept can start with a smaller range and still scale naturally as more colours, yarn types and pattern products are added later.
✓ Search & category navigation
✓ Clear product cards
✓ Colour swatches
✓ Wishlist & bag actions
✓ Lifestyle inspiration
✓ Pattern showcase
Instagram / inspiration feel
More brand personality
